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In the first part of this series about how to succeed in Network Marketing I looked at some statistics and a few reasons why people leave the business so quickly.Perhaps the biggest reason for people quitting so soon after joining an MLM business is what I call “Network Marketing Madness”.  Let’s first remind ourselves of one popular definition of madness “Madness is doing the same thing over and over expecting the outcome to be different”.

For years the drop out rate has been as high as 90% within the first 12 months of joining and yet the same old same old advice is handed out “Follow the system”.

I guarantee that the system was developed before the Internet took over the world just a few short years ago. The system, now referred to as ‘old school’ consisted of the 3-foot rule, business cards, distribution of flyers and leaflets, advertising in local or even national newspapers; purchasing leads from a variety of sources; placing posters and pestering family and friends.

Such a system has a massive built-in ‘rejection’ element which can quickly destroy the confidence of the new networker. Often the worst rejection can come from your friends and family!

If corporate world continued to follow a system with a built-in failure rate of 90% the world economy would be in chaos!  So it must surely be madness for networkers to continue to pursue such a system?

Now don’t get me wrong this ‘old school system’ still works for the few established networkers but obviously not for the 90% that quit!

What surprises and disappoints me is that those top earning distributors in many networks who continue to push the old system don’t seem to want to extend their sponsoring advice to include using the internet to generate leads. 

Chances are they probably recommend that you purchase leads from Internet lead companies and in the same breath tell you that leads you might generate online yourself are rubbish!

Because they don’t seem to be open minded to new ideas they miss the most important piece of advice that people like Mike Dillard and Ann Sieg give which is to focus your efforts to attracting and helping those 90% of unhappy networkers!

Both Ann and Mike teach you how to do this whilst at the same time generating a source of income which you could plough back into your own primary network.

I’d advise everyone to invest some time and a little money to study their systems and then check in with the Renegade University  and follow their excellent webinars which enable you to follow click-by-click exactly how to put Mike and Anne’s programs into effect to build your business using the power of the internet.

Go take a look now.

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