On the 12th March Kim Klaver also known as ‘Miss Stud’* raised a question on her email loop about recruiting/sponsoring. And I quote from her email:
When the recruiting isn’t working………..
I was once a rabid (and wildly successful) recruiter.
That was 10 years ago.
Recruiting is way harder today than before. Ask anyone who’s been around even five years and they’ll tell you it’s way harder to recruit today.Have you discovered that?But say you’re like me and you want to stay with it. And you want the big income. And the repeat income.Now Kim then went on to talk about customer gathering - I want to address the question of whether sponsoring is getting harder than it was 10 or even 5 years ago.
I believe the answer is an emphatic ‘yes’ and we can place the reason fairly and squarely in the court of the Internet.
Think back 10 years ago - most people didn’t have a computer at home let alone email and the Internet.
Google didn’t exist 10 years ago!
Google didn’t exist!! It wasn’t incorporated as a private company until September 1998 MySpace the most popular site on the Internet started life in February 1999, Facebook in February 2004 and YouTube in February 2005! (What’s so special about February I wonder??).
10 years ago the only way people got to hear about ‘opportunities’ were the traditional ways still taught by some as the only ways, namely warm market, 3-foot rule, newspaper and magazine advertising, leaflet drops and so forth.
Most people never even came across an ‘opportunity’ to work from home. There was very little if any competition when we advertised - today all that has changed. .
Most households now have a fast internet connection and if they do they go looking on Google or Yahoo search engines - and when they do they are often overwhelmed with the choices available.
Why then would they choose your business opportunity when they may have literally hundreds to look at? This is the question to which we have to find an answer!
At the same time, we really have to embrace the current rapidly changing technology and the opportunities it presents. We need to learn how to have a presence on the internet in such a way that people searching for opportunities find us first.
It may not be as difficult as you think though it may give some of us older people severe brain ache in the process!!
Could this be your biggest mistakes?
Of course, continue using the older sponsoring methods that work for you but failure to embrace the new technologies could prove to be one of the biggest mistakes you could make in your network marketing business.
Elsewhere in my blog you will find connections to learn how to build a web within the Worldwide web!
Expect Success!
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Kim Klaver’s website can be found at http://www.bananamarketing.com/
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