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Are you tired of the old school network marketing techniques? You know the 3 foot rule, flyers, Excuse Me cards, bugging your family and friends, and holding Business Opportunity meetings.

I know that when I joined my first network marketing company, I was told to use these techniques as well as buy Names Lists to mail out flyers.  I was told to make a list of 100 people that I knew and basically call every one of them to ask and see if they would be interested in making some extra money. I was told stupid things like get 90 ‘No’s’ to get close to a ‘Yes’.

I was faced with nothing but rejection.

When I was avoided by just about everyone that I knew, all my upline told me to do was to go out and buy some opportunity leads. Leads which had probably been sold several times over to other networkers

This led me to more rejection and spending a bunch of money I didn’t have in the first place!  I was out of money, and had nothing to show for it.

Then just as I was going to give up, I found what I consider to be the “life saver” for my business. 

This life saver I speak of was Mike Dillard’s 7 Day Free Video Boot Camp.

In these 7 free videos Mike explained how I could attract an endless stream of prospects to me ready to join and actually get paid to prospect.  His system is probably the best one available for generating MLM leads.

These videos have really changed the way I do my business, and I think they can help you too.

You can get free instant access to these videos here…

7 Day Free Video Boot Camp

Enjoy,

Bob

An excellent email I rec’d this morning from Stephen Pierce set the course for this piece - thanks Stephen!

He said that way back in 1992 when Bill Clinton was running for President against George Bush Snr, he uttered a phrase that was considered the key turning point for winning the election.

That phrase was “It’s the economy, stupid.”

So what has this got to do with Network Marketing or MLM Lead generation? Everything! Because the chances are your upline will be using a similar phrase when discussing how to build your business.

Have you guessed what it is yet? “It’s the system, stupid!”

What if the ’system’ is out of date?
So what does your system include?

Are you told to speak to friends & family, practice the 3foot Rule, advertise in the local paper, drop flyers, use business cards at every opportunity? OK, so far so good, but how well are they working at present? Is you business growing, is you Upline’s business growing? I’d be very surprised if the answer is a resounding ‘Yes’.

Apart from the friends & family advice the rest is very much ‘Cold Market’ and the cost of sponsoring a new rep in this market is ever spirilling upwards and will continue to do so, while the actual return and the ‘lifetime value’ of that rep continues to decline.

Expand your ’system’ or your business will die!

Unless you have been living in a cave for the last few years you cannot have missed the launch of the movie ‘The Secret’ which reminded the world of the ‘Law of Attraction’.

If your system does not include ‘attraction marketing’, your business will die - it’s as simple as that. I have written elsewhere at length about this elsewhere in this blog.

Notice i said ‘include’ which suggest coninuing to use the older cold market methods if they work for you. With the explosion of the Internet into business and personal life these last few years, not to include what they have to offer frankly is plain ’stupid’!

I would urge you to make use of the many Social websites to attract people to you and some of them my like what you have to say and may want to join you in your business.

Attraction Marketing in the Social Websites

The best advice any networker can follow to generate MLM leads is available from the likes of Mike Dilard of Magnetic Sponsoring and Building on a Budget and Ann Sieg of The Renegade Network Marketer.

Mike Klingler of the Renegade University has produced literally masses of click-by-click webinars which take you through every stage of setting up your exposure on the Internet using the tried and tested methods outlined by both Ann Sieg and Mike Dillard in their excellent books.

The way Mike Klingler has produced these webinars is such that even a complete beginner who doesn’t even know how to cut & paste, will be able to follow these tutorials!

Enjoy!

BobWebb42

PS. Stephen Pierce’s complete article can be found at www.dtalpha.com/talkback/?p=79

Get you FREE copy of “The 7 Great Lies of Network Marketing

 Check out the “Renegade Network Marketer” the most powerful system available to Networkers.

In the first part of this series about how to succeed in Network Marketing I looked at some statistics and a few reasons why people leave the business so quickly.Perhaps the biggest reason for people quitting so soon after joining an MLM business is what I call “Network Marketing Madness”.  Let’s first remind ourselves of one popular definition of madness “Madness is doing the same thing over and over expecting the outcome to be different”.

For years the drop out rate has been as high as 90% within the first 12 months of joining and yet the same old same old advice is handed out “Follow the system”.

I guarantee that the system was developed before the Internet took over the world just a few short years ago. The system, now referred to as ‘old school’ consisted of the 3-foot rule, business cards, distribution of flyers and leaflets, advertising in local or even national newspapers; purchasing leads from a variety of sources; placing posters and pestering family and friends.

Such a system has a massive built-in ‘rejection’ element which can quickly destroy the confidence of the new networker. Often the worst rejection can come from your friends and family!

If corporate world continued to follow a system with a built-in failure rate of 90% the world economy would be in chaos!  So it must surely be madness for networkers to continue to pursue such a system?

Now don’t get me wrong this ‘old school system’ still works for the few established networkers but obviously not for the 90% that quit!

What surprises and disappoints me is that those top earning distributors in many networks who continue to push the old system don’t seem to want to extend their sponsoring advice to include using the internet to generate leads. 

Chances are they probably recommend that you purchase leads from Internet lead companies and in the same breath tell you that leads you might generate online yourself are rubbish!

Because they don’t seem to be open minded to new ideas they miss the most important piece of advice that people like Mike Dillard and Ann Sieg give which is to focus your efforts to attracting and helping those 90% of unhappy networkers!

Both Ann and Mike teach you how to do this whilst at the same time generating a source of income which you could plough back into your own primary network.

I’d advise everyone to invest some time and a little money to study their systems and then check in with the Renegade University  and follow their excellent webinars which enable you to follow click-by-click exactly how to put Mike and Anne’s programs into effect to build your business using the power of the internet.

Go take a look now.

Get you FREE copy of “The 7 Great Lies of Network Marketing

Check out the “Renegade Network Marketer” the most powerful system available to Networkers.

Sponsoring and Retention 

Conquer these two tasks and you are on your way……..

So you’ve just joined a Network Marketing company and are excited about the prospect of being your own boss and making a good living, or perhaps a fortune even!

Some statistics

It is said that up to 80% of newbies quit the business in there first 90 days and this climbs to 90% by the end of the first year!  It is also said by no less an organisation than the DSA that a distributor only ever sponsors on average two people into their network!

Another statistics suggests that less then 5% of any population are true sales people - so most people can’t sell and most of us don’t like being sold to! Yet most networkers are expected to go out and sell their company products - which can often be products most folk don’t want to buy in the first place - like nutritional supplements.

With statistic like these it would appear that the odds are stacked against most people making a success of Network Marketing!

Why the high drop out rate? 

1. Most people joining an MLM company do so to make an extra income yet with most networks they soon discover that there are ongoing costs they didn’t bargain for.
2. One such cost is the Auto-ship program - so many MLM companies insist upon their distributors buying the company products to ‘qualify’ for commissions - when the real reason is that the MLM company probably couldn’t exist with true customer orders alone!  Take away the distributor auto-ship orders and what would the company sales look like then?
3. Desire for instant gratification or unreasonable expectations are another cause for drop outs - newbies fail to realise and the sponsoring distributor fails to advise that network marketing is a business that needs to be understood.
4. Experienced networkers know better than to ‘sell’ their opportunity on the promise of big easy earnings - they know full well that big earnings require massive action.  Sadly, not all distributors make this clear.
5. Too few newbies are prepared to educate themselves - they need to go to meetings, buy books, DVD’s and CD’s to educate themselves about the business of network marketing. Just as in the corporate world where CPD (Continuous Professional Development) is the norm, so it is with Network Marketing.  Some suggested reading is listed below.

Look out for the next Post when I shall look at ways to generate leads for your MLM business. Here are a few books you might read:-

Get you FREE copy of “The 7 Great Lies of Network Marketing

Check out the “Renegade Network Marketer” the most powerful system available to Networkers.

Mike Dillard recently launched his much awaited book (not an e-book) “Building on a Budget”  and his followers will not be disappointed!  Mike maintains his usual high standards - in fact Mike Dillard set the high-water mark for all leaders in ‘Attraction Marketing’ tuition a few years ago when he launched his much acclaimed “Magnetic Sponsoring” book.

In his latest publication “Building on a Budget” Mike sets a budget of $500 to use to build a lead generation system that will explode your Network Marketing business.

Interestingly much of the budget is spent on hardware such as a simple video camera for about $150 to produce videos to place on YouTube and Camtasia software at $299 from http://www.techsmith.com/ to edit your videos

Spending your budget on one-shot ways such as cards, leaflets or leads offers no leverage ……..once spent the money has gone forever - with Mike’s advice you can invest in strategies that create leverage over a long period of time and in such a way that your budget should actually grow!

You will need to buy the book “Building on a Budget”  to read of the five key methods Mike discusses and you will need a certain level of computer literacy to implement them.

Folk who have been following Mike these last few years know that he assumes a certain level of knowledge of the Internet so some readers of the book may find the implementation of the ideas a challenge!

What if someone showed you how? 

In my humble opinion perhaps the best place on the web to learn how to get the systems set up and generating leads for you is with the Renegade University. Even computer newbies will be able follow the excellent tutorials that Mike Klingler (Yes, another ‘Mike’!) has on his webinars.

And the Renegade University does not limit itself to just the five methods that Mike Dillard talks about. However, you don’t need to know all of the methods… just find your favorites and focus on those! 

One of these methods alone can produce large numbers of prospects.  Simply dabble with the many methods to find the one(s) you enjoy the most… or that bring results the most easily for you - become an expert in your chosen method then move on and learn another.

At the Renegade University you will be shown how to have two windows open on your computer at the same time so you could set up your own marketing at the exact same locations while you just follow along one-mouse-click-at-a-time?

It’s like having a friend sitting beside you with their computer and simply following what he/she is doing but on your computer.

This makes a huge difference in people’s ability to get started with their own marketing and attracting their own prospects.  It’s one thing to read about it, but it’s another thing altogether to be shown step-by-step, click-by-click.

Recommended Strategy

The recommended strategy at the Renegade University is to followAnn Sieg’s system “The Renegade Network Marketer” which describes attraction marketing in a bit more detail than Mike Dillard’s book and almost takes you by the hand step-by-step through all the activities.

Readers will probably discover that many who started with Mike Dillard also follow Ann Sieg as both are considered leaders in the subject of ‘Attraction Marketing’.

A dollar will get you started!

Yes, that’s right - the Renegade University will let you use their Professional System for just $1 for your first 7 days so you can start going through the first tutorials, and setting up your own marketing before deciding. 

If you don’t agree that this is the very best decision for you and your business, they will even give you your dollar back at the end of the week! 

Enjoy!

Get you FREE copy of “The 7 Great Lies of Network Marketing

Check out the “Renegade Network Marketer” the most powerful system available to Networkers.

After Dawne and I got back from the International Conference in Sydney where we spent quite a lot of time talking about ways to grow our business, our business actually started to head south!  That just was not part of the plan!I had been used to running businesses which headed north most of the time!  When in corporate UK I would have a 5 year plan which would expect an upwards trend in income and this just wasn’t happening in my Kleeneze business - I was disappointed because I expected to be enjoying an ever increasing income - quite the reverse was happening!

I was being told I had to generate 50 leads a week to build the business - what I wasn’t told, but what everyone knew - was that you just can’t do that without spending a lot of money either buying leads or advertising in the newspapers which can be a bit ‘hit and miss’ at the best of times.

I was advised to read books about the business, which I did - I have shelves full and they are all excellent but they didn’t help me in my quest to generate leads. So I decided to buy some ebooks as well as real book on the subject of lead generation.

And as I didn’t enjoy putting flyers through doors or cards on cars I decided to spend as much time as it took researching the Internet in an endeavour to find ways of generating my own leads - after all the Lead Brokers were using the Internet to do just that.

After about 18 months reviewing and discarding many so called experts I at last found the two most experienced leaders who have made millions in just a few short years.

The leaders in what is now known as ‘Attraction Marketing’ are Mike Dillard author of the book ‘Magnetic Sponsoring’ and Ann Seig of ‘The Renegade Network Marketer’

They realised that leading with your ‘opportunity’ no longer worked - you had to become an ‘Information Provider’. They have both developed brilliant systems and many savvy Networkers are following both of them - their systems being very similar.

They both emphasise that the old ways still work but the Internet is faster and can be more effective and a lot cheaper - indeed there are many ways to advertise on the Internet free of charge which will bring prospects to you.

I am now following their system and at the precise moment working with The Renegade University to develop a presence on the Internet to generate FREE leads and create an additional income in the process - how good is that?!

I would encourage you to explore what they have to offer. Just take a look at their sites, watch the free videos and webinars at The Renegade University and discover the new ways to finance your business building activities and have prospects knocking on your door!

I have just this weekend learned how to gain a presence on Squidoo.com - some of you may have already had an email from squidoo to take a look - ignore that one because I had made a few beginners mistakes - take a look here http://www.squidoo.com/onlinemlmsecrets instead.

I’ve already got the blog up at running at www.BoostYourIncomeFireYourBoss.com/blog. Why a blog you might ask?  Just read this quote from BusinessWeek Magazine:-

“Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business-including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)”

You will find the full article at BusinessWeek.

Next on the agenda will be the Social Networks such as Facebook, MySpace, YouTube etc.

Why? Because statistics show that two thirds of all search results on Google or Yahoo are to be found in those very places - so to have a presence there is important and FREE.

Is this working for me - Yes!

As I get more experience I shall be able to help you to do the same but in the meantime go check out this stuff for yourselves and go build yourself a solid MLM business!

Enjoy!

Robert

aka Bob Webb MkII

Use the ‘Law of Attraction’ rather than the ‘Law of Rejection’ to build your MLM business

The ‘Law of Rejection?’
In 20th Century Networking you had to find your prospect then chase him/her until they either joined your ‘opportunity’ or told you in no uncertain terms what you could do with it!

So much rejection occurred that most new networkers – some say as many as 95% - left their ‘opportunity’ within a year of joining. Many failed both to bring anyone into their business and most likely lost money in the process!

The Law of Attraction’
In 21st Century Networking, the rules are changing for those networkers who are learning to use the power of the Internet.

Answer these questions:-

How would you feel and what difference would it make to your business if prospects called you first?

How would it be if those who didn’t join your business actually paid you?

This is exactly what is happening to those networkers who know how!

After some 18 months researching the Internet in an endeavour to find ways of achieving these goals I have at last found the two most experienced leaders who have made millions in just a few short years.

The leaders in what is now known as ‘Attraction Marketing’ are Mike Dillard
author of the book ‘Magnetic Sponsoring’ and Ann Seig of ‘The Renegade Network Marketer.’

They realised that leading with your ‘opportunity’ no longer worked – you had to become an ‘Information Provider’. They have both developed brilliant systems and many savvy Networkers are following both of them as their systems are very similar.

They both emphasise that the old ways still work but the Internet is faster and can be more effective and a lot cheaper – indeed there are many ways to advertise on the Internet free of charge which will bring prospects to you.

I would encourage you to explore what they have to offer. Just take a look at their sites, watch the free videos and discover the new ways to finance your business building activities and have prospects knocking on your door!

Then go build yourself a solid MLM business which will provide you with a lifetime residual income.

If you are based in the UK, Ireland, Holland or Germany and do not have a current MLM that is working for you, try ours: www.thebestbiz.co.uk

Expect success!

Bob Webb

The sites to visit are:-

Mike Dillard’s Free video bootcampThe Renegade Network Marketer website

This is just about the best thing to hit the web for Networkers since the invention of sliced bread! And from one of the best leaders in the industry, no less than Mike Dillard.

So don’t delay, go right now to Building your Network Marketing business on a budget to register for the free videos.

Various activities are pursued to generate leads – often referred to as “Fish Pond activities” yet the biggest “pond” for MLM and Networking leads is – the Internet.

Sitting in front of a computer places you 3 feet in front of the whole world, via the www! If that’s not a massive 3-foot rule opportunity I don’t know what is! Are you actively using this massive resource to generate qualified leads?

Just having a website and hoping someone will find it amongst the millions that exist is like hoping to find a needle in a haystack. You have to be active, just as with all the other activities, to get people (traffic) to come to your site. And I don’t mean just putting your domain name on your flyers, leaflets, business cards and newspaper adverts hoping someone will take a look.

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So you thought that Network Marketing/MLM was a way to “Get Rich Quick”?

For many who believed this to be so, most were mightily disappointed - their experience was often quite the opposite – they “Went broke fast”!

In fact, as many as 95% of networkers quit within 12 months and many never even get started!

To build a network business you have to invest not only your time but money. The irony being that you probably joined the company in the first place to make money – not to spend it!

With the worldwide Credit Crunch currently taking hold many people will be desperate to find ways to generate more income, not expenditure. This presents those of us in Network Marketing/MLM with a great opportunity – if we go about it in the right way!

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