June 10, 2008

Ann Sieg blows the lid off Network Marketing! Lie Number two…

Filed under: Business Basics — BoostYourIncomeFireYourBoss @ 1:42 pm

“It’s not selling, it’s sharing!” 

 If it’s not selling why do so many MLM/Network Marketing companies join the Direct Sales Association?

 Ann suggests that the two major side effects of this approach is:

          (1) There’s a huge deficiency of proper sales training because if it’s not sales there’s no need for sales skills and

          (2) People are set up for failure because they are given false expectations of how easy it’s going to be.

Newbie distributors are in for a very rude awakening if they believe this lie and as a result will probable leave the business very soon after joining. The idea of ‘sharing’ is often spread because we know that most folk can’t sell and definitely don’t like to be sold to!

Fact: If you are in Network Marketing, you are in Sales!

Word of mouth advertising is the most powerful form of advertising - no argument there.

You see a great movie, discover a new restaurant you tell your friends about it and chances are they will check it out. You recommendation is powerful because you have nothing to gain by sharing these findings with your friends.

As soon as you bring money into the mix everything changes. 

For starters you will not feel so comfortable and your friend will know the recommendation is biased and will smell a sales pitch a mile away!

As Ann says “The fact is, in Network Marketing you have now crossed over from the world of personal recommendation to the realm of direct sales. Don’t lei anyone tell you they are the same because they’re not!

Ann discusses this approach in more than three pages -if you would like to read the rest get the FREE ebook.

I know of only one MLM business in the UK where the first time you see a customer is when you deliver their order -the company has a catalogue of more than a thousand household products for sale. Take a look at www.thebestbiz.co.uk

 

 

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