Ann Sieg blows the lid off Network Marketing! Lie number three…
Anyone can do this!
Oh really? - If that were so how come 90% plus fail to do so?
As Ann points out people have different skills, time and money available to support their new business and so will experience different results.
Take an example of an experienced corporate sales exec on a six figure income joining an MLM business compared to a stay-at-home Mom - do you imagine they will find building an MLM business as easy as each other?
The Sales Exec will have contacts in the corporate world who are likely to listen to their respected colleague. The Exec will also have the finance to fund the growth of their business - the stay-at-home Mom’s contacts are likely to be friends in a similar position to her. She is possibly desperate for extra income to manage the family budget and is unlikely to be in a position to either by leads or advertise to generate her own leads.
What you start off with in the beginning will have a direct impact on how easy or difficult it will be to build your business.
In my MLM we are often told that you need to generate at least 50 MLM leads a week to stand a chance of building a business - it’s practically impossible to do this using the ‘old school’ methods of lead generation without spending a load of money, which so many Newbies just don’t have!
You have also probably heard of a successful Upline in your business who went flying up the Pay Plan in no time at all and is looked upon as an example of what can be done - if they can do it, so can you is heard only too often at company meetings. Years later you discover that they brought a loyal team with them from their previous network!
Not all Networkers are created equal!
Ann discusses this item in three and half pages so you need to get the book if you want to get the full story.
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