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Ann spends a lot of time on this one and for me I would probably have voted this the number one lie having spent a few years and a load of money with a nutritional supplements company who said just this. Possibly the products are the best ever, the problem was and still is that nobody cares!

It wasn’t until I read Ann’s ebook, ‘The 7 Great Lies of Network Marketing that I realised that we as Network Marketers were placing the emphasis on the wrong thing - it’s not about the product, its about marketing.

Just as in real estate where the three most important things are Location, Location, Location, if you want a highly profitable business the most important factors are Marketing, Marketing, and Marketing!

It really isn’t about the product, it’s about the marketing!

You may well have the most fantastic product ever, but if you are not using effective marketing no one will know and no one will care.

Ann quotes Robert Kiyosaki - author of ‘Rich Dad, Poor Dad’ though quotes from his book ‘Cash Flow Quadrant’

One question Robert asks of people who approach him for business advice who clearly think their product is the answer rather than the marketing is “Can you cook a better hamburger than McDonald’s”

Everyone answers “yes” to which Robert responds, “If you can cook a better hamburger why does McDonalds make more money than you?”

McDonald’s know better than most how to market and sell their hamburgers.

He then goes on to say that the absolute most important skills a business owner can ever develop are sales and marketing.

Given that we are in the business of Network MARKETING you might think that the marketing is taken care of by the company - sadly that is not the case, if it were than surely 97% of networkers would not fail within their first year in the business.

Ann covers this subject very thoroughly in four pages in the FREE ebook.